Reffine

About

Award-winning mnichannel solutions for OEMs and retailers, turning digital complexity into seamless sales experiences. We bridge the gap between manufacturer vision and local market execution with a suite of tools designed to accelerate the customer journey. Stock Locator: The navigator for online new and used car sales, providing customers with instant, accurate visibility of available inventory. CMS: Content management system tailored for the automotive industry, ensuring brand consistency across global markets. Forms: Intelligent lead-capture tool designed to convert interest into action with minimal friction. AI Test Drive Booking & Lead Scoring: AI solution that doesn't just schedule test drives. It captures high-intent customers in real-time and uses predictive AI to score and prioritize leads, ensuring dealerships focus on the buyers most likely to convert.

Locations (1)

• Warsawa, PLHQ
  Office
  Chocimska

• 1wlinkedInVideo

  Last week, we launched 13 MG Motor Middle East websites across MENA, covering the regional hub and 12 distributor markets from GCC to North Africa. In just 3 months. It was a full-scale transformation: from design and infrastructure to content and regional deployment. 🌍 13 websites 🌐 3 languages (EN / AR / FR) 🧱 Full redesign + migration ⚡ Zero downtime rollout We started with workshops on-site, aligning teams across regions and defining a shared vision. We spent time in showrooms, understanding how customers actually experience the brand. We redesigned everything, from UX and navigation to visual storytelling. And we rebuilt the entire ecosystem to make it scalable, fast and ready for growth. Even when 2 of our AWS servers were hit by rockets, we adapted quickly, ensuring stability and keeping the rollout on track without delays. The result? Unified, 𝐡𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, what the industry now calls 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞-𝐝𝐞𝐟𝐢𝐧𝐞𝐝 𝐚𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐫𝐞𝐭𝐚𝐢𝐥. This project shows what’s possible when strategy, design, and technology come together… not as separate steps, but as one coordinated effort together with MG Motor Middle East. 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐭𝐫𝐮𝐬𝐭! And more importantly: it’s not a one-off. It’s a blueprint that can be replicated across regions. 🔗 Link to one of the websites in the comments. Curious how we approached it? More soon.

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• 2wimage

  Auto China 2026 in Beijing is one of the world’s most influential automotive events. Certainly the biggest! bringing together 1000+ exhibitors across 380,000 m² of exhibition space. 𝐖𝐞’𝐫𝐞 𝐩𝐫𝐨𝐮𝐝 𝐭𝐨 𝐛𝐞 𝐚𝐦𝐨𝐧𝐠 𝐭𝐡𝐞𝐦. For Reffine, this is an opportunity to:  – explore the latest developments in automotive digital ecosystems,  – better understand the direction of the industry,  – and connect with other companies and industry professionals. We’re particularly looking forward to turning online conversations into real-life meetings. Are you also attending? Let us know and let's meet. 期待在北京与您见面!

  
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• 3wimage

  Your OEM website is a massive sales funnel asset. 📈 According to the JD Power 2026 U.S. Manufacturer Website Evaluation Study, your website is an important engine driving the modern automotive buyer journey. 🔍 For undecided shoppers, it is a primary exploration engine – 94% of them visit the manufacturer's website and spend significant time browsing detailed content. ✅ 83% of undecided shoppers websites still remain a mandatory destination for product validation and technical specification checks. ✨ 66%+ of those undecided shoppers say they would consider purchasing the brand featured on the website after engaging with its content. As Cory Maxwell, digital experience consultant at JD Power, noted: “One in three new-vehicle shoppers begin their journey without a specific brand in mind, yet nearly all of them still visit an OEM website. While those shoppers are highly engaged, we continue to see that about 20 percent of OEM sites prioritize branding over the detailed vehicle information shoppers are actively seeking.”

  
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• 4wimage

  Eid Mubarak! To all our partners and clients celebrating – we wish you prosperity, success and meaningful moments with your loved ones.

  
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• 1moimage

  This iterative process is not a sign that something went wrong. It’s a sign that the team is doing the work properly. Behind every well-designed digital solution are dozens of iterations: ideas tested, assumptions challenged, flows redesigned and features refined. From the outside, people usually only see the finished interface or the final release. What they rarely see is the process: the whiteboards full of diagrams, the discussions around edge cases, the adjustments after feedback and the constant improvements along the way. Whether it’s CMS implementations, Stock Locator customizations or verifyling and scoring leads with AI the best results come from collaboration, testing... 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐩𝐚𝐫𝐭 - 𝐢𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧.

  
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• 1moimage

  Recently we experienced an AWS outage in the Bahrain region affecting part of our infrastructure. Not just us, a lot of companies. Fortunately, we handled the situation smoothly, mainly thanks to preparation. As Tomasz Badowiec, CTO at Reffine, commented the situation with the servers: “The cloud sometimes feels like something abstract, but it’s still physical infrastructure. These are real servers in real locations. And when something happens there, you need to be ready.” A few things that worked well and might be useful for others: 1️⃣ Our monitoring tools alerted us almost 𝐚𝐧 𝐡𝐨𝐮𝐫 𝐛𝐞𝐟𝐨𝐫𝐞 𝐀𝐖𝐒 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐭𝐡𝐞 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐢𝐧𝐜𝐢𝐝𝐞𝐧𝐭 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧, which gave us valuable time to react. 2️⃣ Instead of deciding what to do under pressure, we followed our predefined 𝐝𝐢𝐬𝐚𝐬𝐭𝐞𝐫 𝐫𝐞𝐜𝐨𝐯𝐞𝐫𝐲 𝐬𝐭𝐞𝐩𝐬. 3️⃣ Our 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐫𝐞𝐜𝐨𝐯𝐞𝐫𝐲 𝐰𝐚𝐬 𝐭𝐞𝐬𝐭𝐞𝐝 and ultimately successful, but we learned how to make the next one much faster (shall it ever happen). 4️⃣  With Infrastructure as Code we didn’t need to manually configure everything (though some things needed to be done manually). The environment could be 𝐫𝐞𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐚𝐝𝐣𝐮𝐬𝐭𝐞𝐝 𝐦𝐮𝐜𝐡 𝐟𝐚𝐬𝐭𝐞𝐫. 5️⃣ Doing regular backups meant that even in a worst-case scenario, 𝐭𝐡𝐞 𝐝𝐚𝐭𝐚 𝐰𝐨𝐮𝐥𝐝 𝐛𝐞 𝐬𝐚𝐟𝐞. And as Krzysztof Niksinski, Platform engineering Team Lead at Reffine, noted after the incident: “This kind of work is usually invisible. When everything runs smoothly, nobody thinks about it, but it’s crucial for everything else to work properly.” Incidents like this are a good reminder that monitoring, automation and disaster recovery planning really matter.

  
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• 1moimage

  Last week we had a meeting during which every team took the stage to share their highlights from 2025. And there was a lot to be proud of. Why two months later? Well… we’ve had plenty of work, and as always, projects and deadlines come first, so we decided to postpone it a bit.But it was worth the wait. 💪 During our summary meeting we discussed: ✔️ What went well (a lot!) ✔️ What we’ve learned ✔️ Where we’re heading next ✔️ Our growth plans for the coming year Beyond the strategy and numbers, what makes this meeting unique is the atmosphere. Honest conversations. Engaged discussions. Shared responsibility for what comes next. And of course... a little fun too. Competitions, quizzes and some healthy team rivalry reminded us that great results and great energy can absolutely go hand in hand. A very special moment this year was celebrating Krzysztof Niksinski 10 years at Reffine. Excited for what’s ahead. Ready for 2026.

  
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• 1moimage

  What if the biggest risk for Western OEMs isn’t technology… …but mindset? AI is here to stay. In some markets, it already shapes vehicle design cycles, supply chain decisions, software iteration, customer personalization. In our latest newsletter we asked Felipe Munoz a few questions... and got some very insightul answers. Curious how big the gap really is? 🔗 Read here: https://lnkd.in/d8MbVBMJ

  
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• 1mo↻ repostedimage

  I love electric cars. I know, I know… for some that still sounds controversial. I also love AI. And honestly? The emotional reactions around both feel strangely familiar. At Reffine, we recently interviewed Felipe Munoz (I’ll link it in the comments). He said something that resonated deeply with me. When EVs started gaining traction, the dominant fear was: “They have fewer parts. They’ll destroy jobs.” But that’s not what really happened. The assembly line didn’t disappear. It evolved. We moved from spark plugs to software. From mechanical complexity to battery systems and code. And here’s something important: EVs didn’t need artificial protection or heavy-handed governance. They needed smart implementation and real support to mature. When transformation is forced or overregulated, it stalls. When it’s thoughtfully executed, it accelerates entire industries. Now we’re in a similar moment with AI. There’s this idea that if AI makes coding 4x faster, we’ll need 4x fewer developers. I don’t buy that. If coding becomes 4x faster, we’ll likely build: – 4x more products – 4x more features – 4x more integrations Which doesn’t reduce complexity. It multiplies it. And multiplied complexity doesn’t need fewer engineers. It needs better ones. Developers who understand business logic. Who think in systems and architecture. Who know how to work with AI instead of competing against it. The role won’t disappear. It will level up — fast. And maybe this is also why I love automotive extremes. I love EVs. But I also love hardcore petrolhead engineering — real LSDs, hydraulic steering, mechanical feedback. Both can exist. Both push the industry forward in different ways. AI might be similar. It won’t eliminate craftsmanship. It will redefine it. So maybe this isn’t about losing jobs. Maybe it’s about losing the “busy work” — and raising the bar for what real expertise means. Curious how you see it.

  
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• 1moimage

  On the surface, most CMS platforms look the same. Same dashboards. Same feature lists. Same promises: “Flexible, scalable, future-proof.” So you choose an off-the-shelf CMS. Big brand. Big name. The implementation goes smoothly. The templates are there. The admin panel works. 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐢𝐬 𝐡𝐚𝐩𝐩𝐲. 𝐔𝐧𝐭𝐢𝐥... 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞𝐧'𝐭. Because then you need something specific: 🔹 local integration with a retailer. 🔹 market-specific feature for a campaign. 🔹 custom component that doesn’t exist in the “standard package.” 🔹 new way to present offers, finance options or stock data. So you contact your support person. And that’s where the stairs begin. A long process. Endless calls. Tickets forwarded between teams. “Let’s schedule another meeting.” Suddenly, what was supposed to be a platform becomes a limitation. And instead of your CMS supporting your growth… your business starts adapting to the CMS. At Reffine, we believe it should work the other way around. You shouldn't have to fix your business into a box. 𝐘𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐟𝐨𝐥𝐝 𝐭𝐡𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐫𝐨𝐮𝐧𝐝 𝐲𝐨𝐮𝐫 𝐧𝐞𝐞𝐝𝐬. Because automotive brands don’t operate in one market. They operate across complex ecosystems: with integrations, partners, regulations, and local realities. That’s why we build platforms designed for change. Not stiff boxes. More like origami.

  
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• 1moarticle

  2 years vs. 4. “Ghost” factories with barely any humans. AI shaping safety, ergonomics and performance before a prototype even exists. While Europe is still discussing regulation and data privacy, Chinese carmakers are developing vehicles in half the time. We sat down with Felipe Munoz to unpack what’s real, what’s hype and what OEMs must decide now. Felipe is a leading global voice with over 350,000 followers and 50 million monthly views, participating as a speaker at major auto shows across Asia, the Americas, and Europe while contributing to several specialized media outlets. As he said, by 2026, AI could account for 20% of Chinese OEM competitiveness. Why? 👉 Read the full conversation.

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• 2mo↻ repostedimage

  Z dumą gratulujemy członkom EO Poland, których firmy znalazły się w zestawieniu Diamenty Forbesa 2026 💎 💫To wyróżnienie potwierdza konsekwentny rozwój, skalowanie biznesu i jakość zarządzania w wymagającym otoczeniu rynkowym. Gratulacje dla: - Michał Kozik- GRUPA KMK (Cognize - eCommerce, PIM & B2B Systems Development Agency) - Mateusz Kuc - Bean & Buddies  - Anna Lankauf - Callstack - Adam Wardach - Reffine Dziękujemy, że współtworzycie społeczność EO Poland i pokazujecie, że ambitny wzrost może iść w parze z odpowiedzialnym przywództwem. #EOPoland #DiamentyForbesa #Forbes2026 #EntrepreneursOrganization #TogetherWeGrow

  
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• 2moarticle

  What if your best leads are already in your CRM... but your scoring model simply can’t see them? That’s the uncomfortable question raised by a fresh large-scale study "AsLLR: LLM-Based Leads Ranking in Auto Sales" from Li Auto, one of China’s leading new energy vehicle brands. And the answer is even more uncomfortable for anyone still relying on classic CTR models, rule-based scoring, or “more data = better results” logic. Li Auto didn’t tweak their model. They rethought lead ranking from the ground up, using large language models to understand not just what customers do, but what they actually say. The result? A 9.5% increase in real-world vehicle sales. Read the newest newsletter to learn more!

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• 2moimage

  Security and customer data are rarely something we actively worry about… until it’s too late. That’s when a “non-issue” turns into a serious risk: financially, legally and reputationally. #AI workloads increasingly touch sensitive customer data, vehicle data and core business systems. Without a secure and well-governed platform, even the most advanced AI model becomes a liability. That’s why security-by-design must be foundational. Working with global automotive clients, we see just how critical this is. Different markets, different regulations, different risk profiles, but one shared expectation: 🔐 AI must be secure from day one. This quote from Krzysztof Niksinski, PET Lead and #MachineLearning Engineer at Reffine, was shared as a comment on a newsletter" “What is the #1 concern for 650+ automotive AI developers? It’s not speed.” 👉 Link to this episode in the comments.

  
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• 2modocument

  What inspires our team to work smarter and think deeper? We asked Milena Lipiec to share a few things that help her stay focused, curious and sharp. Here’s what she shared: 📘 Book: "Co-Intelligence" by Ethan Mollick “This isn’t a book just for tech geeks. It’s an essential read for anyone who wants to understand how to work with AI instead of being afraid of it. Mollick shows how to treat artificial intelligence as a partner - one that takes care of repetitive tasks and frees up space for creativity and better thinking.” 🎧 Podcast: Acquired by Ben Gilbert and David Rosenthal “If you want to understand how the world’s biggest companies really operate - from Nvidia to LVMH - this podcast is for you. Instead of quick news bites, you get deep, thoughtful analysis and stories that are as engaging as a great TV series. Pure business knowledge.” 🛠️ Tool: Arc Browser “A web browser reinvented. Instead of the chaos of dozens of tabs at the top of your screen, Arc introduces organized Spaces and a vertical sidebar. It helps me stay focused and makes it easy to separate work and personal life with a single click.” 🧠 Work Habit: Shutdown ritual “Instead of closing your laptop in a rush, I spend the last five minutes of the workday consciously ‘shutting down.’ I review my task list, set priorities for tomorrow, and close all open tabs. This simple habit helps my mind disconnect from work and truly rest after hours.”

  📄 Milena Lipiec· 4 pages

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• 2moarticle

  76% of U.S. dealers are boosting AI budgets in 2026, but more spending doesn't always mean more value. Our latest newsletter dives deep into the real challenges and opportunities. You'll learn: ✅ Top 3 AI Investments for the coming year. ✅ "Disconnected foundation" paradox - why more AI budget doesn't always equal more value. ✅ Why industry leaders are pivoting to "automated operations." Don't let "coordination debt" kill your AI ROI. Read the full newsletter now! 👇

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• 2moimage

  A car lost for 400 days. Sounds impossible… until it happens. An article on Automotive Management (AM) (written by Tom Seymour) caught our attention. 👀 A dealer group in the UK reportedly lost track of a brand-new car for over a year - it was not stolen, not sold, just… 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦. 👉 An interesting read, not to point fingers, but to highlight a very real challenge in automotive retail: stock visibility and governance at scale. When stock data lives across multiple systems, spreadsheets, feeds, and manual processes, problems don’t usually appear as “big failures” on day one. They start small: 🔹 unclear vehicle status; 🔹 inconsistent updates between systems; 🔹 limited ownership and approval rules; 🔹 poor visibility across locations. Over time, those small gaps turn into expensive blind spots. We know these challenges well — and that’s exactly why, over time, we made some crucial decisions while building Stock Locator, our inventory management solution. 𝐖𝐢𝐭𝐡 𝐒𝐭𝐨𝐜𝐤 𝐋𝐨𝐜𝐚𝐭𝐨𝐫: ✅ every vehicle has a clearly defined lifecycle and status; ✅ soft and hard locks prevent the same vehicle from being “available everywhere and nowhere”; ✅ centralized stock management gives OEMs and dealer groups a single source of truth; ✅ permissions, approvals and automations reduce reliance on manual updates; ✅ gives full visibility across retailers, regions, and markets - not isolated silos. It’s not about control for control’s sake. It’s about clarity, trust in the data, and the ability to confidently answer one simple question at any time: ➡️ “Where is this car - and what’s its real status right now?” Stories like this are a good reminder that stock management isn’t just an operational detail. It directly impacts sales, customer experience, and brand credibility.

  
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• 3moimage

  The goal of our newsletter is simple: to share actionable knowledge directly with YOU. Nothing makes us happier than seeing our community find real value in our content. This recent feedback from Zaaboub kais highlights exactly why we do what we do: "When AI becomes part of how customers decide and how operations perform, companies that already run with rigor and clarity will accelerate far ahead. Very strong insights from Marcio and the Inchcape team." If you missed our deep dive with Marcio Rodriguez Granado Jr, Head of Growth at Inchcape Américas, you missed a masterclass on the future of automotive marketing. Marcio moves past the hype to explain how AI is fundamentally shifting the sales funnel from simple search to "opinion-based" interfaces. 👇 Check out the full interview. Link in comments.

  
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• 3mo↻ repostedimage

  4.6M units is a massive achievement, yet BYD’s hunger for more is evident... they actually missed their ambitious target by nearly 17%. To me, this gap doesn't signal a struggle. It signals even greater ambitions for global expansion. The scale and growth of BYD and other Chinese brands remain nothing short of extraordinary. As for the 'overachievers' who surpassed their targets, they’ve proven to be the ones with the most efficient supply chains and the fastest product iterations. They aren't just selling cars, they are mastering the "speed of software" in a hardware world. When you look at these 2025 numbers, do you see a market that is consolidating, or one that is just beginning to fragment?

  
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• 3moarticle

  "AI is not magic. It won’t redesign your process overnight — and that’s exactly why it works." Curious how Inchcape Américas leverages AI to stay ahead of the curve? We recently sat down with Marcio Rodriguez Granado Jr to move past the "self-driving" hype and look at what’s actually transforming the automotive industry today. As the Head of Growth Americas at Inchcape, Marcio is one of the architects behind how one of the world's leading automotive distributors is redefining the customer journey. He’s not just an observer. He’s an expert at the intersection of technical development and marketing performance. We deep-dived into: 🔹 "Opinion-based" interface: How LLMs are becoming the new "word-of-mouth" for car buyers. 🔹 Why some customers prefer 24/7 AI chat over traditional contact forms (and how it's boosting lead volume)? 🔹 Why AI will only amplify what you already have... good data or bad data. Marcio shares a masterclass on adaptability in an era where the tech changes monthly. 👉 Read the full interview. #Automotive #AI #GrowthMarketing

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• 3moimage

  We recently received some wonderful industry recognition for a product we developed - we won Best Search Software Tool at the #MENASearchAwards 2025! 🏆 Our team at Reffine built a performance insights tool that gives brands a clear, real-user view of how their websites behave across different markets. It started as a response to a complex challenge. It grew into a solution that delivers measurable impact. And now… it’s been noticed. Huge appreciation to everyone involved: your engineering-first mindset, creativity and precision made this possible. Here’s to building tools that matter. ✨ You can read more about the tool on our website (link in the comments).

  
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• 3mo↻ repostedimage

  Have you ever heard of the curse of knowledge? It’s when something feels so obvious to you that you forget it isn’t obvious to others. We were reminded of this recently during a consultation with an industry expert. What we assumed was “standard” turned out to be far from common. Maning - uploading vehicle data directly from the factory into our Stock Locator - integrated with SAP. 𝐓𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐚 𝐯𝐞𝐡𝐢𝐜𝐥𝐞 𝐢𝐬 𝐜𝐥𝐞𝐚𝐫𝐞𝐝 𝐟𝐨𝐫 𝐬𝐚𝐥𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐟𝐚𝐜𝐭𝐨𝐫𝐲, 𝐢𝐭’𝐬 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦... fully populated with technical specs and options. No manual re-entry. No delays. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐎𝐄𝐌𝐬: ✔ Full data governance ✔ The customer sees exactly what the factory produced ✔ No “creative” edits along the way 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐝𝐞𝐚𝐥𝐞𝐫𝐬: ✔ Vehicles appear automatically in the locator ✔ Minimal manual uploads ✔ Significantly reduced administrative burden Sometimes the biggest efficiencies are hiding in plain sight. #automation #oem

  
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• 3moimage

  Have you ever heard of the curse of knowledge? It’s when something feels so obvious to you that you forget it isn’t obvious to others. We were reminded of this recently during a consultation with an industry expert. What we assumed was “standard” turned out to be far from common. Maning - uploading vehicle data directly from the factory into our Stock Locator - integrated with SAP. 𝐓𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐚 𝐯𝐞𝐡𝐢𝐜𝐥𝐞 𝐢𝐬 𝐜𝐥𝐞𝐚𝐫𝐞𝐝 𝐟𝐨𝐫 𝐬𝐚𝐥𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐟𝐚𝐜𝐭𝐨𝐫𝐲, 𝐢𝐭’𝐬 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦... fully populated with technical specs and options. No manual re-entry. No delays. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐎𝐄𝐌𝐬: ✔ Full data governance ✔ The customer sees exactly what the factory produced ✔ No “creative” edits along the way 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐝𝐞𝐚𝐥𝐞𝐫𝐬: ✔ Vehicles appear automatically in the locator ✔ Minimal manual uploads ✔ Significantly reduced administrative burden Sometimes the biggest efficiencies are hiding in plain sight. #automation #oem

  
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• 3mo↻ repostedimage

  I found an interesting 2025 study. It shows how machine learning can transform distributed operational data into a strategic business weapon. Important note: Random Forest is an old machine learning method. The research is about 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐨𝐟 𝐚 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐨𝐧𝐟𝐢𝐠𝐮𝐫𝐚𝐭𝐢𝐨𝐧 before the transaction even matures. In the automotive industry, there are millions of possible ways to build a car (engine, drive, fuel, model, etc.). This research uses AI to identify which of those specific "technical DNA" combinations are most likely to result in a closed sale. It was a thorough analysis: 𝐒𝐜𝐨𝐩𝐞: Over 60,000 observations of Mercedes-Benz technical data and sales history from 2021–2023. 𝐆𝐨𝐚𝐥: To predict the probability of success for specific vehicle configurations – moving from intuition to evidence-based sales. 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: Researchers analyzed 261 unique configurations, looking at engine type, drive, fuel, and equipment. They used an 80/20 split, training models on one set and testing them on a separate "blind" set to ensure the results were real. The study compared several models, but Random Forest (RF) was the champion. Instead of relying on one "decision tree," RF aggregates predictions from multiple trees to reduce the risk of overfitting. It achieved an 84.3% accuracy rate and a 0.90 AUC, meaning it is incredibly good at distinguishing between a successful transaction and a missed opportunity. Human baseline: simple logistic regression, which mirrors the standard linear way humans often process information, achieved 67.92% accuracy. As we can read in an abstract of the study: 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘳𝘦𝘮𝘪𝘶𝘮 𝘴𝘦𝘨𝘮𝘦𝘯𝘵, 𝘪𝘵 𝘪𝘴 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘵𝘰 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘵𝘩𝘦 𝘧𝘢𝘤𝘵𝘰𝘳𝘴 𝘤𝘰𝘯𝘥𝘶𝘤𝘪𝘷𝘦 𝘵𝘰 𝘤𝘭𝘰𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘢𝘯𝘴𝘢𝘤𝘵𝘪𝘰𝘯 𝘢𝘵 𝘢𝘯 𝘦𝘢𝘳𝘭𝘺 𝘴𝘵𝘢𝘨𝘦. I coudn't agree more. 👉 Important note: Random Forest is an old machine learning method. Which is even more interesting, as one can guess how much better newer ones would be...

  
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• 4moarticle

  A 72-year-old automotive giant is rewriting the playbook for enterprise-level #artificialintelligence. FAW Group isn't just adopting AI; they're pioneering Enterprise-Oriented AI (EOA), moving from pilot projects to full operational transformation. This isn't just about new tech... it's about a complete rethinking of how businesses operate at scale. Read more in our latest newsletter!

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• 4modocument

  Top 5 secrets to reliable timelines Olga Jarzyna stole them straight from her scientific research days. As a project manager and a mechanical engineer with cross-industry experience, she has found that both disciplines are fundamentally defined by the same challenge: how to build a reliable timeline. 1️⃣ 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐬𝐭𝐫𝐚𝐢𝐧𝐭𝐬, 𝐧𝐨𝐭 𝐭𝐚𝐬𝐤𝐬. The legendary deadline, milestones or dependencies from different teams help define non-negotiable boundary conditions. In engineering, you define the system’s limits before running the simulation. Applying this to project management frames the #timeline immediately. 2️⃣ 𝐁𝐨𝐫𝐫𝐨𝐰 𝐟𝐫𝐨𝐦 𝐫𝐞𝐯𝐞𝐫𝐬𝐞 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠. Define the final state and process backwards. Find an answer to “what is an absolute must-have for this project to be completed”. It helps navigate through a broad scope and different teams. Defining the final state and processing backwards works well if a project is complex and aligns with imposed deadlines. 3️⃣ In projects with a broad scope and requiring simultaneous work on different teams, 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐥𝐚𝐲𝐞𝐫𝐞𝐝 𝐭𝐢𝐦𝐞𝐥𝐢𝐧𝐞 𝐰𝐨𝐫𝐤𝐬 𝐟𝐨𝐫 𝐦𝐞. Like in CAD, each layer represents a different team with different pace but in this way it is easier to see the dependencies and find bottlenecks - in the end they all must interact at specific points. 4️⃣ 𝐈 𝐯𝐢𝐞𝐰 𝐫𝐨𝐚𝐝𝐦𝐚𝐩𝐬 𝐚𝐧𝐝 𝐭𝐢𝐦𝐞𝐥𝐢𝐧𝐞𝐬 𝐚𝐬 𝐚𝐝𝐚𝐩𝐭𝐢𝐯𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐬𝐲𝐬𝐭𝐞𝐦𝐬. They require identifying constraints, setting the values, measuring the current state (output), and continuously apply correction and alignment to stay on track (feedback) based on real-time progress and new requirements. Flexibility is key. 5️⃣ Not every task is a deliverable. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐩𝐨𝐢𝐧𝐭𝐬 𝐚𝐧𝐝 𝐩𝐮𝐭 𝐭𝐡𝐞𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞𝐥𝐢𝐧𝐞. Sometimes a decision must be made and be preceded by some research, so book a slot for it, too.

  📄 Managing timelines Reffine· 6 pages

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• 4moimage

  We usually see each other through cameras... many of us work remotely, not only from Warsaw but from all around Poland. That’s why team integration is such a great way to spend quality time together and get to know each other human to human, not just screen to screen. So this week, members of our content, analytics, rollout and templates teams did exactly that and spent some time together offline. Laser-tag photos not included, but yes, it was a lot of fun too. 🙂 “Alone we can do so little; together we can do so much.” Helen Keller

  
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• 4modocument

  It’s hard to believe, but even Mercedes-Benz and Ferrari started with pixelated digital chaos. We dug up 8 old car manufacturer websites, including Jeep, Jaguar and Honda... and the transformation is unbelievable. Looking back, the “abyss” between the internet of the early 2000s and today is massive. It’s funny and nostalgic… But for us, these static pages perfectly highlight what we are focusing on right now for our clients. And how much it has changed. Because today, we’re not just talking about “web design”... we’re engineering user behavior: ✨ Animations We’re defining what should move with the scroll and what should remain static to guide the user’s attention — not just “what looks cool.” 🎛️ Buttons & design trends We analyze which shapes, placements, and styles drive the highest conversions. Which element should stand out first? What leads to action? ⚡ Impact vs. speed How do we combine high-end interactivity with lightning-fast loading? Where is the balance between “wow” moments and performance? These are challenges that didn’t exist - and weren’t even discussed - 20 years ago. Today, a company’s website is an interactive catalog, a sales assistant, and a business card all in one. And it matters more than ever.

  📄 8 car websites old· 9 pages

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• 4moimage

  Some days at Reffine look exactly like this: 3 different groups of people in different worlds, solving different problems, for different clients... under one roof. What makes it work? A mix of structure, teamwork... and a whole lot of organized chaos. Managing multiple projects isn’t just about task lists and tools. It’s about understanding priorities and adapting quickly.

  
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• 4moarticle

  Imagine you have to spot a 0.01 mm crack on a moving steel panel. Not once! 2,000 times a day. It’s impossible. But at BMW’s Lydia Plant in Shenyang, it’s standard procedure. How? With AI, not humans. We just dropped a new episode on how BMW is redefining the factory floor. This isn't just about "automation", it's about AI achieving a level of quality control that biology simply can't match. Inside the episode, we break down: 🏁 The 18-Minute switch: how Digital Twins (via NVIDIA Omniverse) allow for model changeovers in under 20 minutes. 👁️ The "Super Inspector": AI visual systems operating at 30fps, catching defects 200x faster than manual inspection. 🤖 The Humanoid Workforce: how Figure 01 robots are moving from "sci-fi" to the shop floor. Read the full episode!

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• 5moimage

  What happens when someone who has worked across LATAM, Europe, MENA, India, and Africa in two major OEMs shares his take on AI in the automotive world? You get a refreshingly honest look at what’s hype... and what’s already transforming the industry. We sat down with Diego Dacal to break it down. On the infographic are a few highlights from the interview. 👇 👉 Read the full interview and get the complete insights, link in the comments.

  
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• 5modocument

  We asked Hubert Duda, one of our fullstack developers, to share a few of his go-to sources of knowledge, tools, and habits that fuel his daily work. Here’s what he said: 📘 Book: "The Pragmatic Programmer" by David Thomas & Andrew Hunt “The Pragmatic Programmer is one of the most timeless and practical books I’ve read as a developer. It focuses on mindset and problem-solving rather than just tools. It taught me to write cleaner code and think like a more adaptable engineer.” 💡 Quote: 𝐶𝑟𝑒𝑎𝑡𝑖𝑣𝑖𝑡𝑦 𝑖𝑠 𝑖𝑛𝑡𝑒𝑙𝑙𝑖𝑔𝑒𝑛𝑐𝑒 ℎ𝑎𝑣𝑖𝑛𝑔 𝑓𝑢𝑛. – Albert Einstein (or anonymous) “Working as a developer is a constant creativity challenge. More complex tasks are exercises for the brain — and we should enjoy solving them.” 🎥 YouTube Channel: Fireship “I love the concise, sarcastic, and high-value videos. Every episode is straight to the point, with no filler. Perfect for developers who want to stay up to date with the latest technologies.” 🛠️ Tool: Cursor “Every developer should try to integrate AI tools into their workflow. Cursor helps me write code faster and with fewer errors. Of course, you still need to review the output — but it saves tons of time writing boilerplate.” 👤 Person to Follow: Kamil Mysliwiec “Creator of the NestJS framework (over 5.5 million downloads!). He shares valuable insights about backend architecture and software design. As a fullstack developer, his content is both inspiring and highly practical.” ⚙️ Work Habit: KISS – Keep It Simple, Stupid “It doesn’t need much explanation. Work smart, not hard. In software development, complexity grows fast — keeping things simple ensures maintainable code and long-term efficiency. That’s my way of thinking.”

  📄 Hubert Duda· 6 pages

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• 5mo↻ repostedpost

  I had a nice a chat with Martyna Kozłowska, from Reffine, about the world of AI in Automotive. As a marketing professional, I tend to be extremely skeptical with any hyped words or technologies. Remember the metaverse? Despite that, I truly believe that AI (here I focus a lot in GenAI) has the power of drastically changing how we do marketing and also how the automotive companies operate. Entry cost of technology is definitely a challenge for traditional companies, while Chinese OEMs are able to have huge efficiencies in cost-optimization. My guess? We will have a much different landscape of OEMs in 10-15 years, some traditional brands will be able to adapt, some not, some new chinese will not be sustainable, some will. Exciting times. #AI #MarketingAI #MarketingEffectiveness #automotive

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• 5moarticle

  In our latest expert interview, Diego Dacal, former Head of CX & Marketing Effectiveness at Nissan Motor Corporation and former Senior Digital Manager at NIO, reveals how AI is truly transforming the automotive world. Most experts know one market. 🌍 He’s seen the AI battle from inside a legacy giant (LATAM, AMIEO) and from the team that launched a top challenger in the world's new automotive hotspot (the Middle East). 💡 From AI-driven audience optimization on Google and Meta, to chatbots qualifying leads 24/7, and real-time car data reshaping how OEMs understand ownership... the transformation isn’t coming. It’s happening now. And Diego leaves us with a question every OEM leader should be asking: 💭 Can traditional brands really keep up with China’s AI-driven agility? This is a must-read for any leader navigating the AI transformation. Read the full interview.

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• 5moimage

  No tricks, just treats! 🎃 We take our work seriously, but we also believe a little fun makes for a great workplace. A huge thank you to everyone who took up the challenge and brought creative costumes, and of course to our amazing organizers, Grażyna Gembicka and Marta Trzmiel!

  
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• 5moimage

  We’re proud to share that our joint initiative with JLR MENA and OMG has 𝐛𝐞𝐞𝐧 𝐧𝐚𝐦𝐞𝐝 𝐚 𝐟𝐢𝐧𝐚𝐥𝐢𝐬𝐭 𝐟𝐨𝐫 “𝐁𝐞𝐬𝐭 𝐔𝐬𝐞 𝐨𝐟 𝐃𝐚𝐭𝐚 (𝐒𝐄𝐎)” at the #MENASearchAwards 2025! 🏆   This recognition reflects 𝐉𝐋𝐑 𝐌𝐄𝐍𝐀’𝐬 𝐯𝐢𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞, combined with 𝐑𝐞𝐟𝐟𝐢𝐧𝐞’𝐬 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 and 𝐎𝐌𝐆’𝐬 𝐒𝐄𝐎 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞. Together, we formed a unified team focused on transforming performance data into strategic action.   Using Reffine’s proprietary 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐨𝐨𝐥, we identified key opportunities to enhance digital experience speed across MENA markets. This led to a recommendation to reengineer the server infrastructure—tailored to regional needs—to optimize load times and reliability.   The results were immediate and measurable: 🔹 In Saudi Arabia, Land Rover’s website ranking among luxury competitors jumped from 6th to 3rd. 🔹 Organic search improvements contributed to a +17.41% uplift in enquiry form submissions. This project exemplifies how 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩, 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚-𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠 can drive meaningful digital transformation.

  
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• 5moimage

  Google's AIO is here. Are you prepared to lose up to 1/3 of your best organic traffic? This isn't a future problem. It's happening now. The shift from #SEO to #GEO (Generative Engine Optimization) is a fundamental challenge. We sat down with Marcin Pawlowski, Website and Search Marketing Manager for Europe at Inchcape plc, for an interview on navigating this new landscape. He gave us his frontline view on: 🔹 The real impact of AI Overviews vs. the new discipline of Generative Engine Optimization. 🔹 Which automotive AI solutions are "promising" and which are "over-hyped"? 🔹 Why smaller, agile OEMs are adapting to AI faster than the giants. Get insights like this delivered straight to your inbox. Subscribe to the 360° Automotive #AI newsletter to access the full interview and stay ahead of the curve. Link in the comments 👇

  
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• 6moimage

  Leadership is not about titles. It’s about responsibility, empathy... and continuous growth. That’s why we’ve dedicated time to learning how to lead and support each other better. During our recent workshops with Leadersheep, we explored how to: 💬 Give and receive feedback in a constructive way. 👂 Truly listen and understand the needs of others. 🤝 Build trust and collaboration within teams. ...among other things. We’re investing in our people because great products come from great teams... and great teams start with great communication.

  
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• 6modocument

  We asked Szymon Kaluga, one of our talented developers, to share a few of his favorite things that keep him inspired, effective and curious about technology. Here’s what he said: 🛠️ Tool: Cursor “AI in coding is already the present. Cursor effectively supports me in repetitive tasks... and sometimes challenges my assumptions. It’s like having a helpful pair programmer who’s always ready to double-check your ideas.” 💬 Quote: “Code is like humor. When you have to explain it, it's bad.” Cory House “I like it because it’s simple, universal, and reminds me of a key principle: clarity is everything.” 🏃‍♂️ Work Habit: Debug Walk “When I get stuck for too long, I step away from the computer. Sometimes a short walk for coffee is all it takes for the solution to appear on its own.” 👀 Person to Follow: Bartek Miś – Web Dev Insider “Bartek explains front-end optimization topics clearly and practically. His newsletter is a great source of web performance insights and industry updates.” 📘 Book: Finansowa Forteca by Marcin Iwuc, CFA “Programming is one thing, but financial stability gives peace of mind and space to focus on growth and passions. It’s a practical guide for everyone who wants to better understand personal finance.”

  📄 Szymon Kaluga· 5 pages

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• 6moarticle

  ❓ Are smaller car brands using AI better than the giants? ❓ Will you lose one-third of your best traffic because of AI? ❓ Which AI solutions are promising and which are just overhyped? These are the critical questions every marketer is asking right now. To get clear, no-hype answers, we went straight to one of the sharpest minds on the front lines of #automotive search: Marcin Pawlowski. 🔹 As the Website and Search Marketing Manager for Europe at Inchcape plc, Marcin is navigating these massive shifts daily. He sees what's working, what's failing... and what's coming next. Don't get left behind. 👉 Read the full, must-read interview. And remember to subscribe to our newsletter to get notified about upcoming issues and interviews! #AI #AIO #GEO

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• 6mo↻ repostedimage

  I talk with automotive leaders quite often, and one thing is clear... #AI is no longer a question of if, but how quickly it will be introduced across processes. In Dubai especially, every conversation I had (and I had a few) showed genuine excitement about AI product ideas we’re working on or planning to introduce (more on that soon 👀). And the data supports this momentum: 📈 The AI market in automotive will jump from $4.28B in 2024 to $18.6B by 2030 (+335%). Leading OEMs are already cashing in: 🔹 SAIC-General Motors-Wuling Automobile Co.,Ltd. boosted sales lead conversion by 119%. 🔹 BYD filtered 95% of leads, generating $112 mln. 🔹 Changan Automobile gained 32,000 new sales. What’s next? I believe the real debate isn’t whether AI will replace traditional showroom sales roles… but how it will help people work smarter, faster, and more effectively. ✉️ We broke down each of these cases in detail in our newsletters: link in the comments.

  
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• 6moarticle

  $186 billion. Nice number, right? But where is that value actually being created? Is it in hardware, software, or a specific level of autonomy? Different forecasts from major firms like Global Market Insights Inc. and Grand View Research, Inc show exponential growth, but they also reveal a complex picture. Winning in this space isn't just about having the best algorithm... it's about understanding the entire ecosystem, not just one #AI element. In our newest newsletter episode (remember to subscribe!), we dissect these forecasts and pinpoint: 🔹 The single technology segment poised to exceed $110 billion. 🔹 The critical challenges that could derail even the most promising players. 🔹 Insights from our team - Małgorzata Badowiec (CFO) and Tomasz Dmowski (Frontend developer).

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• 6moimage

  As the industry evolves, so must our approach to inventory. 👉 The future isn't just about selling cars... it's about creating a seamless, efficient, and customer-centric journey from factory to driveway. As more OEMs and dealers adopt the agency model, centralized inventory isn’t a luxury... It’s a necessity. Key challenges include: • Balancing regional demand with global inventory visibility. • Ensuring the right vehicle is in the right place, at the right time. • Maintaining excellent customer experience across multiple channels and borders. At Reffine, with our Stock Locator solution, we help automotive companies: ✔️ See all stock in real-time, across regions & stakeholders. ✔️ Enable efficient cross-dealer / cross-country transfers without losing visibility. ✔️ Make data-driven decisions to anticipate demand & avoid stockouts. More about the centralized strock management and about our solution in the links in the comments section.

  
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• 7moimage

  The real challenge isn’t just building new AI tools from scratch. It’s about integrating AI intelligently into products that dealers and OEMs already use every day. 📸 That’s why our AI Image Sorting lives inside Stock Locator, our inventory solution. It automatically classifies photos by angle and content (front, wheels, interiors, details). To do so, it was trained on thousands of car photos. 💡 Why bother? It... ✔️ reduces manual sorting; ✔️ ensures the best shots appear first; ✔️ keeps brand presentation consistent across markets; ✔️ helps manage thousands of images across multiple dealerships quickly and reliably. We don't know what future brings. Noone does. But we know AI is here to stay. That’s why we’re planning new AI products, one of which we hope to start testing soon with some of our clients. Which areas of automotive digital solutions do you think AI should transform next?

  
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• 7moarticle

  "If none of this is taken into account, we risk having secure code running on insecure or fragile foundations...," Krzysztof Niksinski, Platform and Machine Learning Enginner at Reffine. It was a comment to the results of the study conducted by Perforce Software, “2025 State of Automotive Software Development Report”. The full report is quite interesting and we highly recommend it, but in the newsletter we focused on the topic of concerns surrounding AI. What are developers' main concern? What companies should be aware of? 👉 Read in our newest newsletter.

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• 7mo↻ repostedimage

  I’m constantly amazed at how quickly Chinese car makers are growing and expanding worldwide, especially in Europe. In June 2025, Chinese automakers outsold Mercedes-Benz in Europe. In the first half of the year, they even surpassed Ford. Their market share nearly doubled: from 2.7% in June 2024 to 5.1% in 2025... and this is just the beginning. What this means: 🔹 Chinese OEMs are no longer niche, they’re becoming key shapers of the global automotive industry. ⚡ It’s not only about competitive pricing. After the conference in Berlin, one thing was clear to me: they move fast. Business decisions, product rollouts, and processes happen at speed. What are your thoughts: can Chinese brands break into the Top 5 in Europe by 2030? As for the TOP 5 Chinese brands in Europe so far: BYD EUROPE, Jaeco, Omoda, Leapmotor, XPENG Congratulations Shuai Hu, Yufei Li, Piotr Ziarkowski, Jing Cao, Milosz Tomanek, Marcel Brusik, Lukasz Kozlowski Data and the graph at the bottom - JATO Dynamics

  
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• 7moarticle

  How does an 𝐚𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐠𝐢𝐚𝐧𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐚𝐧 𝐞𝐱𝐭𝐫𝐚 $𝟏𝟏𝟐 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 in e-commerce revenue? Hint: It's not just about building great cars. It's about intelligently managing who buys them. SAIC-General Motors-Wuling Automobile Co.,Ltd. is using AI to qualify leads and personalize marketing at an incredible scale. While AI filters out bad leads, the real power comes from transforming how they engage with the good ones. It’s about personalization at scale. As Adam Wardach, CEO at Reffine, comments, the future is hyper-personalization: "AI can call a client to book a test drive and have a completely different vibe focused on their family when calling an Indian customer from Dubai or a classy, calm, super polite Arab individual from Saudi Arabia." 👉 Read more about how SAIC’s AI-driven system screens, qualifies and personalizes customer journeys in our latest newsletter. And don’t forget to subscribe to stay up to date!

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• 7moimage

  The biggest competitors for OEMs aren’t other car manufacturers… It’s the mindset: “𝐁𝐮𝐭 𝐰𝐞’𝐯𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐝𝐨𝐧𝐞 𝐢𝐭 𝐭𝐡𝐢𝐬 𝐰𝐚𝐲.” In the automotive world, this mindset keeps OEMs’ customers stuck in the past: ❌ endless phone calls to book test drives, ❌ outdated vehicle listings on websites, ❌ confusing model configurators. This isn’t just inefficient, it’s a barrier to winning new customers and a threat to existing loyalty. The industry is evolving fast. We’re seeing it firsthand. And the truth is, we can’t predict which companies will thrive in the next decade, or which ones will disappear. ✅ But we do know this: the race is no longer just about the quality of the cars. It’s also about 𝐭𝐡𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. The brands that make it effortless to explore models, configure a car, and book a test drive will be the ones that win.

  
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• 8moarticle

  In our latest newsletter, we dive deep into how Changan Automobile broke the 1% barrier in lead-to-sale conversion, adding up to 32,823 additional vehicle sales. A milestone most automakers never reach. We’ve gone beyond the headlines, researching and translating 𝐨𝐫𝐢𝐠𝐢𝐧𝐚𝐥 𝐂𝐡𝐢𝐧𝐞𝐬𝐞-𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐭𝐨 𝐛𝐫𝐢𝐧𝐠 𝐲𝐨𝐮 𝐮𝐧𝐢𝐪𝐮𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬... including a visual breakdown of the 👉 𝐞𝐧𝐭𝐢𝐫𝐞 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐥𝐞𝐚𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐟𝐮𝐧𝐧𝐞𝐥 👈 You’ll learn how: ✅ AI robots filter invalid leads in seconds ✅ High-intent buyers reach sales in under a minute ✅  “Lost” leads are recycled into fresh opportunities ✅  Every step’s data feeds a closed-loop optimization system Read the full episode! And remember to subscribe

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• 8modocument

  Greyscale still rules the road. Globally 84% of new cars are white/gray/black/silver. But the local twists are where it gets fun. 👇 Swipe the carousel to see how color tastes shift by region. What stood out to us: 🇨🇳 There is only one market where white isn’t #1: China, where black leads at 30%. 🟦 From non-greyscale colors blue leads the way. In South Korea it hit 10% (top 4), in North America and Europe 9%. 🇮🇳 In most countries gray is more popular than silver. Except India, where 27% new cars were in this color. 🇯🇵 Japanese love pearl white! 38% people chose white cars, with 29% pearl. What has surprised you the most? #Automotive #AutoDesign #MarketInsights Source: Axalta, 2024 Global Automotive Color Popularity Report

  📄 Car colors stats· 9 pages

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• 8moimage

  You get a photo of a used car, with some trees and a not-so-aesthetic wall behind it. ❌ Definitely not showroom quality. And now it’s supposed to go on your company website? You have a few options: a) Put it up as it is, accepting that it doesn’t fit the aesthetic. b) Ask your graphic designers for help every time and have the background edited. c) Or, our client’s choice, with our help, use AI to replace the background. That’s exactly what our new Reffine Stock Locator integration with Spyne AI achieves. ✅ No fuss. No heavy editing teams. Just clean, professional car photos that put the spotlight on what matters: your vehicles. “With AI, we can automate the cleanup while making sure the cars still look natural and professionally presented. The goal was to make it seamless for users — upload the photo, get a clean result, no extra steps,” says Michał Grzegorczyk, Team Leader & Front End Developer at Reffine. 👉 Head to our blog to see how it works - link in the comments. #automotive #AI

  
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• 8moarticle

  Adam Wardach, put a few LLMs to the test to check how well they can generate car images. So - how did they do? Read his thoughts and insights and see for yourself. And if you want to stay up-to-date with our newsletter AI in Automotive, subsribe!

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• 8mo↻ repostedarticle

  I asked recent AI models to generate images of the MG Cyberster. (All with #sameprompt on paid versions) The results? Beautiful… but terribly wrong from #Automotive Brand Manager perspective. 📸 Want to see what each AI model generated? Check out the full side-by-side breakdown in my article. 👇 Why even do this? I’ve been curious: ➡️ Can AI image generators deliver real-world accuracy? ➡️ Can they handle a car that’s new, boldly styled, and not widely photographed yet? ➡️ Can we trust #GenAI them in product images gen, configurators, and catalogs? --- If you like the idea, I’d gladly test another car model! Any suggestions?

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• 9moimage

  Last Friday, our CTO Tomasz Badowiec brought the whole company together for an internal AI Day. Why? Because knowledge shouldn't sit in silos, it should be shared and questioned. Here’s what we explored: Grzegorz Korzeniowski explained the foundations of LLMs, how they work, what to watch out for, and what generative AI actually means. Caro Grabowska walked us through the art of prompt engineering and later introduced us to AI agents and a few tools that are worth bookmarking. Oliwia Szczerbetka gave us a tour of the AI tools we already use across the company. Martyna Kozłowska focused on NotebookLM and how to leverage AI to work with meeting transcripts. Juliusz Rychwalski shared clever tips and tricks for using AI inside Jira. Adam Wardach took a deep dive into AI deep research, comparing various solutions and use cases. And finally, Tomasz Badowiec closed the day with a much-needed reality check on risks, precautions, and responsible AI use. The day was packed with questions, thoughtful feedback, and a shared sense of curiosity. We’ll definitely be doing this again. #AI #CompanyCulture #Reffine

  
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• 9molinkedInVideo

  Innovations, connections, and the future of mobility – that’s what drives us to attend events like Mobility Live & EVCharge Live Middle East. Staying ahead in an industry that’s evolving at such a rapid pace is essential. Adam Wardach and Patryk Szafiański proudly represented us there and came back with lots of updates and knowledge. But our visit wasn’t only about the event. A major highlight was our meeting at the Jaguar Land Rover office, where we had the opportunity to discuss current and future projects. We truly appreciate the engaging and forward-looking conversations with Mohammed Jaradat, Mouad Jaafari, Christopher Grigoleit, Aleksandr Volyanik, Adham Saadeh – and others from the JLR team. Thank you for the warm welcome and productive meetings!

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• 9moarticle

  Imagine someone types your company’s name into a search engine… and never clicks your website. Yet you still smile. Sounds twisted? Done right, it appears that it can be highly profitable. For our newest (well, and first in the upcoming series) newsletter, we went through some 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 𝐚𝐧𝐝 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 and found out how BYD achieved 119% sales-lead conversion jump thanks to AI. 𝑇ℎ𝑒 119 % 𝑢𝑝𝑙𝑖𝑓𝑡 𝑖𝑠𝑛’𝑡 𝑎𝑏𝑜𝑢𝑡 𝑓𝑙𝑎𝑠ℎ𝑦 𝑐ℎ𝑎𝑡 𝑏𝑢𝑏𝑏𝑙𝑒𝑠 - 𝑖𝑡’𝑠 𝑎𝑏𝑜𝑢𝑡 𝑐𝑙𝑜𝑠𝑖𝑛𝑔 𝑡ℎ𝑒 𝑙𝑜𝑜𝑝 𝑏𝑒𝑡𝑤𝑒𝑒𝑛 𝑟𝑒𝑡𝑟𝑖𝑒𝑣𝑎𝑙-𝑎𝑢𝑔𝑚𝑒𝑛𝑡𝑒𝑑 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑖𝑜𝑛, 𝐵𝑎𝑖𝑑𝑢’𝑠 𝑡𝑜𝑜𝑙-𝑐𝑎𝑙𝑙𝑖𝑛𝑔 𝐴𝑃𝐼𝑠 𝑎𝑛𝑑 𝐵𝑌𝐷’𝑠 𝐶𝑅𝑀. 𝑊ℎ𝑒𝑛 𝑒𝑣𝑒𝑟𝑦 𝑞𝑢𝑒𝑟𝑦 𝑖𝑛𝑠𝑖𝑑𝑒 𝑡ℎ𝑒 𝑠𝑒𝑎𝑟𝑐ℎ 𝑏𝑜𝑥 𝑐𝑎𝑛 𝑠𝑢𝑟𝑓𝑎𝑐𝑒 𝑙𝑖𝑣𝑒 𝑠𝑡𝑜𝑐𝑘, 𝑏𝑜𝑜𝑘 𝑎 𝑡𝑒𝑠𝑡-𝑑𝑟𝑖𝑣𝑒 𝑎𝑛𝑑 𝑤𝑟𝑖𝑡𝑒 𝑑𝑖𝑟𝑒𝑐𝑡𝑙𝑦 𝑖𝑛𝑡𝑜 𝑡ℎ𝑒 𝑠𝑎𝑙𝑒𝑠 𝑠𝑡𝑎𝑐𝑘, 𝑡ℎ𝑒 𝑐𝑙𝑎𝑠𝑠𝑖𝑐 ‘ℎ𝑜𝑚𝑒𝑝𝑎𝑔𝑒 𝑓𝑢𝑛𝑛𝑒𝑙’ 𝑏𝑒𝑐𝑜𝑚𝑒𝑠 𝑜𝑝𝑡𝑖𝑜𝑛𝑎𝑙, says Krzysztof Niksinski. --- Every three weeks our analysts sift through both mainstream English white papers and the harder-to-find Chinese-language articles and reports, so you get a full 𝟑𝟔𝟎° 𝐯𝐢𝐞𝐰 𝐨𝐟 𝐡𝐨𝐰 𝐀𝐈 𝐢𝐬 𝐫𝐞𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐚𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞 𝐰𝐨𝐫𝐥𝐝. Want it delivered straight to your inbox? 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐧𝐨𝐰 𝐚𝐧𝐝 𝐬𝐭𝐚𝐲 𝐚 𝐬𝐭𝐞𝐩 𝐚𝐡𝐞𝐚𝐝.

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• 9moimage

  Recently Tomasz Badowiec and Oliwia Szczerbetka had the pleasure of traveling to the UK for our quarterly meeting with JLR. It was fantastic to reconnect with everyone in person, share our recent work, and gain insights from all the presentations. As the photos show, there was also time for a bit of fun... and it certainly delivered! One of the highlights was touring the legendary JLR Classic workshop, where history comes alive through iconic models. “Money may not buy happiness, but I’d rather cry in a Jaguar than on a bus.” (Françoise Sagan) After this trip, surrounded by such legendary cars, this quote feels even more true. 😉 A huge thank-you to Morgan Herevy Simon W. Luisa Manning and everyone else who made this visit memorable!

  
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• 9moimage

  BYD has not only introduced in-car karaoke systems, allowing passengers to sing along during their journeys, but also incorporated AI into it! The company started in China, but as the experiment was a success, it then debuted in Europe and Brazil during Christmas and is now rolling it out in other markets! What's the AI's role in it? 📱 AI listens to someone singing and analyzes pitch and rhythm on the fly, like in music games. 📱 It then processes the real-time vocal input to provide feedback. 📱 The system uses natural language processing (NLP) and AI to allow passengers to control the experience without taking their eyes off the road. "By enabling scoring as a standard feature in our cars, we're transforming every journey into a memorable and interactive experience for our customers worldwide," said Stella Li, Executive Vice President of BYD and CEO of BYD Americas. The company launched this feature in partnership with Stingray and The Singing Machine Company, Inc. 🔹 𝐹𝑢𝑛 𝑓𝑎𝑐𝑡 𝑎𝑠 𝑝𝑎𝑟𝑡 𝑜𝑓 𝑜𝑢𝑟 𝑛𝑒𝑤 𝑠𝑒𝑟𝑖𝑒𝑠 "𝐴𝐼 𝑖𝑛 𝐴𝑢𝑡𝑜𝑚𝑜𝑡𝑖𝑣𝑒" 𝑓𝑜𝑟 𝑎𝑙𝑙 𝐴𝐼 𝑎𝑛𝑑 𝑐𝑎𝑟 𝑒𝑛𝑡ℎ𝑢𝑠𝑖𝑎𝑠𝑡𝑠 𝑜𝑢𝑡 𝑡ℎ𝑒𝑟𝑒. 𝐼𝑛𝑐𝑙𝑢𝑑𝑖𝑛𝑔 𝑢𝑠, 𝑎𝑠 𝑤𝑒 𝑤𝑜𝑟𝑘 𝑤𝑖𝑡ℎ 𝑏𝑜𝑡ℎ 𝑑𝑎𝑖𝑙𝑦. 🔹

  
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• 9mo↻ repostedpost

  Adam Wardach and Patryk Szafiański are representing us at Mobility Live & EVCharge Live Middle East: catching up on the latest in mobility, EVs, and digital experience. It’s exciting to see where the industry is heading, and be part of the conversation. #MobilityLive #MobilityLive2025 #SmartMobility

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• 9moimage

  Yes, we know – there’s been a lot of posts about client visits lately. But we truly can’t overstate how valuable and energizing these face-to-face meetings are. Every single one brings us closer, helps us align faster, and sparks new ideas. This time, we had the pleasure of hosting Helen Comley and Kevin Kraatz at our office. We had some great discussions around the needs of JLR, brainstormed product enhancements, and exchanged insights that will definitely guide our next steps. Thank you both for your time, your perspective, and the engaging conversations. Until next time! Patryk Szafiański Kasia Radziszewskaja Oliwia Szczerbetka Miko Guziuk Justyna Rafalska Wojciech Mańczak

  
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• 9mo↻ repostedarticle

  “𝐕𝐨𝐥𝐤𝐬𝐰𝐚𝐠𝐞𝐧 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐁𝐥𝐚𝐜𝐤𝐛𝐞𝐫𝐫𝐲. 𝐌𝐞𝐫𝐜𝐞𝐝𝐞𝐬 𝐢𝐬 𝐍𝐨𝐤𝐢𝐚. 𝐍𝐈𝐎 𝐚𝐧𝐝 𝐗𝐏𝐞𝐧𝐠? 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐀𝐩𝐩𝐥𝐞 𝐚𝐧𝐝 𝐒𝐚𝐦𝐬𝐮𝐧𝐠.” This quote from Automotive Masterminds Berlin stuck with me. As part of Reffine’s visit to the event (together with Wojciech Mańczak), I captured 3 big trends that are shaping the automotive world in 2025. The article includes quotes from the conference, as well as reflections on recent developments — including those by BYD EUROPE, MG Motor Europe and today’s NIO announcement about another new markets being added to their European expansion. Yiwen GE Annelies Reiss Christian Wiegand The atmosphere in Berlin was clear: European OEMs are fighting yesterday’s war. Instead of speeding up, they’re relying on regulatory walls... tariffs, emissions testing, NCAP certifications — to slow down Chinese brands. What are your thoughts? Is Europe buying time or falling behind?

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• 10moimage

  Recently, Patryk Tomala had the pleasure of meeting with teams from JLR and Accenture. Together, we dove into the world of analytics, tracking, and performance insights, key areas driving smarter decision-making across digital solutions in the automotive space. Thank you to everyone involved for the warm welcome, inspiring discussions, and shared vision for what's next. It’s always a pleasure to connect in person and exchange ideas that push us forward. Until next time, Frankfurt... or hopefully, see you all in Poland! Selin Aksit, Karina Kärcher, Alba Rosillo Portalatín, Álvaro Pernía del Moral, Ana Rodrigo

  
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• 10moimage

  Yesterday, Daria Rudnik and Martyna Kozłowska from our team had the chance to attend #AICreativeFest at the Legia Stadium – a high-energy event filled with bold perspectives, future-ready tools, and plenty of food for thought. What inspired us: 💡 The idea that AI can create more room for creativity in marketing – by automating repetitive tasks, it gives us back time to focus on strategy, storytelling, and smart personalization. 💡 Tools and use cases that go beyond hype – like Replit or Digital First AI, showing real, practical value for marketers and content creators. 💡 With AI, we can go deeper – building more personalized campaigns for smaller segments. Thanks to everyone who made the event such a rewarding experience – from organizers and speakers to the new and familiar faces we met. AI wizards Tomek Graszewicz Andrzej Dragan Michał Bucholc Kamila Cichocka Karol Stróż Anna Romanowska Paulina Mazur Przemek Rataj Aleksandra Maciejewicz Zuza Kwiatkowska Maciej Popławski Kamil Soldacki Sylwia Komorowska Aga Samitowska Rafał Tromczyński Nikodem Witkowski Adam Nowakowski #AI #DigitalExperience #AIInMarketing

  
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• 10moimage

  You don’t redefine customer journeys by adding a button. You do it by building an ecosystem behind that button. That’s exactly what we did together with Jaguar Land Rover Ukraine and Winner Automotive Group. What started as a need for a test-drive reservation tool turned into a strategically orchestrated experience. Designed not just for users, but for the brand, for dealers, and for long-term growth. “𝙄𝙩 𝙬𝙖𝙨 𝙣𝙤𝙩 𝙖 𝙨𝙞𝙣𝙜𝙡𝙚 𝙛𝙚𝙖𝙩𝙪𝙧𝙚 𝙤𝙧 𝙤𝙣𝙚 𝙞𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣. 𝙄𝙩 𝙬𝙖𝙨 𝙖𝙣 𝙚𝙘𝙤𝙨𝙮𝙨𝙩𝙚𝙢, 𝙘𝙪𝙨𝙩𝙤𝙢𝙞𝙯𝙚𝙙, 𝙨𝙮𝙣𝙘𝙝𝙧𝙤𝙣𝙞𝙯𝙚𝙙, 𝙖𝙣𝙙 𝙬𝙚𝙡𝙡-𝙘𝙤𝙤𝙧𝙙𝙞𝙣𝙖𝙩𝙚𝙙," says Robert Pawlicki, Back End Developer at Reffine. 𝐓𝐡𝐞 𝐅𝐥𝐨𝐰: 𝐅𝐫𝐨𝐦 𝐕𝐞𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐋𝐞𝐚𝐝 𝐂𝐚𝐩𝐭𝐮𝐫𝐞 ▪️ It all starts when the customer fills out a form - in our tool, Reffine Forms. ▪️ They go through a phone number verification via Twilio. ▪️ They proceed to payment via LiqPay. → Once confirmed, the system instantly creates two synced reservations: ✔ In Reffine Stock Locator ✔ In Dynamics 365 F&O → The LiqPay transaction ID is injected automatically into both systems. ▪️ In the background a sales flow in Pipedrive is created. → Different custom objects are created: person, lead, activity, note, etc. → IDs and metadata flow in dynamically, no manual input is needed. ▪️ Also in the background the inventory syncs between Stock Locator ↔ Dynamics 365 F&O ✔ Every 5 minutes: live availability ✔ Every 8 hours: full update of all listings ▪️ All of this starts with one user action: submitting data though the form, our solution, customized for JLR Ukraine. Part of the success, quite a huge one, was the seamless collaboration with the client team. Not just smooth communication, but shared ownership of the vision, flexibility in exploring solutions, and mutual trust throughout the entire journey. Julia Antonyuk, Senior Network Development Project Manager at Jaguar Land Rover Ukraine, said (among others, her full statement is on our website): “𝙒𝙚 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙬𝙝𝙚𝙧𝙚 𝙤𝙪𝙧 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙧𝙚 𝙖𝙣𝙙 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣𝙨 𝙡𝙞𝙠𝙚 𝙩𝙝𝙞𝙨 𝙝𝙚𝙡𝙥 𝙪𝙨 𝙣𝙤𝙩 𝙟𝙪𝙨𝙩 𝙠𝙚𝙚𝙥 𝙪𝙥 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙩𝙞𝙢𝙚𝙨, 𝙗𝙪𝙩 𝙡𝙚𝙖𝙙 𝙩𝙝𝙚 𝙬𝙖𝙮." Read the full case study here: 👉 https://lnkd.in/dsRu3HFn

  
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• 10moimage

  One big advantage of not being an enterprise-sized team? 👉 We move fast and we adapt when our clients need it. As Grzegorz Korzeniowski, our VP of Engineering, puts it: “Unlike enterprise solutions that force businesses to adapt to their software, our approach is different. We believe in listening first, then building solutions tailored to specific market needs. That’s why we don’t just develop software, we co-create it with our clients.” From Japan to Europe, Australia to Ukraine, we’ve built custom solutions that flex to real-world complexity. Curious what that looks like? 👉 Check out a few examples on our site: https://lnkd.in/d55JaQdS

  
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• 10moimage

  According to data from a cross-generational survey of over 4,000 users of the Cars. com online auto shopping platform, Gen Z doesn't just prefer a digital experience, they expect the entire journey to move fluidly between online and offline. Booking a test drive? They anticipate automated confirmations, digital reminders, and ongoing interactions before even stepping into the showroom. ⚠️  𝐁𝐮𝐭 𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: For many OEMs, the journey still breaks at the digital/physical line. Once a lead is passed to a salesperson, the experience becomes entirely offline, often with little to no handover. To put this shift into context, here’s a generalized comparison of car-buying journeys across generations. (Yes, there are always exceptions, but the trend is clear.) 𝐁𝐨𝐨𝐦𝐞𝐫 (1946–1964) 1. Sees an ad (TV, print, word of mouth). 2. Walks into a dealership to browse. 3. Talks to a salesperson, test drives. 4. Makes the decision and buys on-site. ➡️ 𝐓𝐡𝐞 𝐝𝐞𝐚𝐥𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐬 𝐭𝐡𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐆𝐞𝐧 𝐗 (1965–1980) 1. Starts with magazine reviews, forums, or dealership brochures. 2. Calls or visits a few dealerships for comparisons. 3. Test drives before negotiating face-to-face. 4. Buys in person, often after multiple visits. ➡️ 𝐎𝐟𝐟𝐥𝐢𝐧𝐞-𝐝𝐫𝐢𝐯𝐞𝐧, 𝐛𝐮𝐭 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝. 𝐌𝐢𝐥𝐥𝐞𝐧𝐧𝐢𝐚𝐥 (1981–1996) 1. Starts with online research - reviews, YouTube, configurators. 2. Shortlists cars, checks availability. 3. Books test drives online, negotiates in person. 4. Finalizes the deal offline, sometimes after further online comparison. ➡️ 𝐎𝐧𝐥𝐢𝐧𝐞-𝐟𝐢𝐫𝐬𝐭, 𝐛𝐮𝐭 𝐜𝐥𝐨𝐬𝐞𝐬 𝐨𝐟𝐟𝐥𝐢𝐧𝐞. 𝐆𝐞𝐧 𝐙 (1997–2012) 1. Discovers cars via TikTok, influencers, social media. 2. Researches, configures, and books test drives online. 3. Expects instant confirmations, chat/video contact, app reminders. 4. Visits showroom to validate, not to begin. May finalize purchase fully online. ➡️ 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐛𝐲 𝐝𝐞𝐟𝐚𝐮𝐥𝐭. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐰𝐚𝐲.

  
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• 10moimage

  🛑 Stop reading your product interview script like a robot. 🟢 Start listening like a human. Justyna Rafalska, Product Manager at Reffine, shares a sharp insight: Empathy isn’t fluff... it’s your most underrated product interview tool. We often focus on better questions, but what if better 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 is the real superpower? It means: Less robotic note-taking. More real conversations. Deeper insights, fewer surface-level answers. Read Justyna's article here: https://lnkd.in/d3PX69iN

  
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• 10moimage

  Would you wait more than 3 seconds for a page to load? Most of your customers wouldn’t. That’s why we’re proud to share that: Performance tests across different #automotive websites in the MENA region show that 𝐉𝐚𝐠𝐮𝐚𝐫 𝐚𝐧𝐝 𝐋𝐚𝐧𝐝 𝐑𝐨𝐯𝐞𝐫’𝐬 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐚𝐫𝐞 𝐚𝐦𝐨𝐧𝐠 𝐭𝐡𝐞 𝐟𝐚𝐬𝐭𝐞𝐬𝐭 𝐨𝐮𝐭 𝐭𝐡𝐞𝐫𝐞. 📉 With an average LCP (Largest Contentful Paint) of 2.8s across 18 markets, JLR ranks 1. or 2. in nearly every comparison, outperforming websites of Mercedes-Benz and Audi. 🇸🇦 In markets like Saudi Arabia, our websites aren’t just fast, they’re the fastest. Take a look at the screenshots from Insights - our performance monitoring tool - to see how we stack up. ---- 𝐖𝐡𝐲 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐬𝐩𝐞𝐞𝐝 𝐫𝐞𝐚𝐥𝐥𝐲 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐟𝐨𝐫 𝐎𝐄𝐌𝐬, 𝐞𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐢𝐧 𝐌𝐄𝐍𝐀: ✅ 𝐔𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐫𝐮𝐭𝐡𝐥𝐞𝐬𝐬 Digital-first audiences in the Middle East and North Africa expect instant access. A site that’s even slightly slow? That's lost engagement.. and often, lost business. ✅ 𝐌𝐨𝐛𝐢𝐥𝐞-𝐟𝐢𝐫𝐬𝐭 = 𝐒𝐩𝐞𝐞𝐝-𝐟𝐢𝐫𝐬𝐭 Over 60–70% of web traffic in MENA comes from mobile. If your website on mobile isn’t fast, it’s invisible. ✅  𝐄𝐚𝐜𝐡 𝐬𝐞𝐜𝐨𝐧𝐝 𝐜𝐨𝐬𝐭𝐬 Every additional second of load time can slash conversion rates by 7% or more, whether it’s test drives, financing tools, or contact forms. ✅ 𝐒𝐩𝐞𝐞𝐝 = 𝐒𝐄𝐎 = 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 Google ranks fast mobile websites higher. That’s vital in a multilingual, highly competitive digital environment like MENA. ✅ 𝐒𝐩𝐞𝐞𝐝 𝐛𝐮𝐢𝐥𝐝𝐬 𝐭𝐫𝐮𝐬𝐭 A fast site isn’t just a technical win, it’s a brand signal. It shows you value your customer’s time. And that goes a long way in markets where trust is earned digitally. That’s why we’re thrilled to see our work paying off. We don’t just build websites... we build fast, reliable, conversion-friendly platforms.

  
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• 10mo↻ repostedpost

  Thank you, Linda Gajic. It was a pleasure, couldn't have asked for a better collaboration. We hope there’s a chance we’ll work together again in the future. So this is a thank you, but not a goodbye.

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• 10moimage

  Sure, virtual meetings are efficient, but real conversations still work best face-to-face. It was a real pleasure meeting with Ina Miča (CX Manager, Mazda Baltics and Finland) and Marcin Pawlowski (Website & Search Marketing Manager for Europe), our clients from Inchcape Digital. Our time together helped us align more clearly on how our Stock Locator is performing: what’s working well, and where we can make it better to further support Inchcape goals. Thanks for your time, insights, and the good laughs in between. Already looking forward to the next one!

  
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• 10moimage

  What happens after a client shares feedback with us❓ How do we handle tough or critical responses❓ And how do we make sure it leads to real change... not just notes in a file❓ In our latest blog post, Ewelina Gowkielewicz, Project Manager at Reffine, shares how we turn NPS survey results into practical improvements, in both our tools and how we work with clients. 📊 You’ll also find a snapshot of our NPS results from Q1 2025 in the graphics. Read it here: https://lnkd.in/diaUdWdb Our COO, Małgorzata Badowiec, puts it clearly: “Our clients are our partners, and we treat their feedback as a strategic resource. Every market has its own challenges, and NPS gives us a shared language to understand them. That’s how we grow, by staying close to the ground, even when we operate globally.”

  
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• 11moimage

  A broken form, a slow page, or a tiny glitch can damage trust faster than you think. 🔺 Quality Assurance isn't just about clean code.🔺 It's about protecting your customer's journey before they even hit the accelerator. 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘐 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘐 𝘩𝘢𝘷𝘦 𝘧𝘰𝘶𝘳 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘢𝘵 𝘰𝘯𝘤𝘦 — 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘦𝘳𝘴, 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘰𝘸𝘯𝘦𝘳𝘴, 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘦𝘯𝘥 𝘶𝘴𝘦𝘳𝘴. 𝘌𝘢𝘤𝘩 𝘰𝘧 𝘵𝘩𝘦𝘮 𝘦𝘹𝘱𝘦𝘤𝘵𝘴 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵, 𝘣𝘶𝘵 𝘵𝘩𝘦𝘺 𝘢𝘭𝘭 𝘳𝘦𝘭𝘺 𝘰𝘯 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨: 𝘵𝘩𝘢𝘵 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘸𝘰𝘳𝘬𝘴. 𝘔𝘺 𝘫𝘰𝘣 𝘪𝘴 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘥𝘰𝘦𝘴, 𝘣𝘦𝘧𝘰𝘳𝘦 𝘢𝘯𝘺𝘰𝘯𝘦 𝘦𝘭𝘴𝘦 𝘦𝘷𝘦𝘯 𝘵𝘩𝘪𝘯𝘬𝘴 𝘵𝘰 𝘤𝘩𝘦𝘤𝘬. — Marcin Pietranik, Automation #QA Engineer at Reffine That’s why QA testing isn’t an afterthought for us... It’s built into every rollout. 👉 Learn more about our approach: https://lnkd.in/dv-zb3X2 #Automotive

  
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• 11modocument

  We asked Karolina Przybylska, one of our talented designers, to share a few of her favorite things that keep her inspired and productive. Here’s what she said: 📘 Book: "User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play" by Robert Fabricant and Cliff Kuang 𝑇ℎ𝑖𝑠 𝑏𝑜𝑜𝑘 𝑟𝑒𝑣𝑒𝑎𝑙𝑠 ℎ𝑜𝑤 𝑖𝑛𝑡𝑢𝑖𝑡𝑖𝑣𝑒 𝑑𝑒𝑠𝑖𝑔𝑛 𝑠ℎ𝑎𝑝𝑒𝑠 𝑜𝑢𝑟 𝑑𝑎𝑖𝑙𝑦 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑠, 𝑚𝑎𝑘𝑖𝑛𝑔 𝑖𝑡 𝑒𝑠𝑠𝑒𝑛𝑡𝑖𝑎𝑙 𝑓𝑜𝑟 𝑎𝑛𝑦 𝑈𝑋/𝑈𝐼 𝑑𝑒𝑠𝑖𝑔𝑛𝑒𝑟 𝑠𝑒𝑒𝑘𝑖𝑛𝑔 𝑡𝑜 𝑐𝑟𝑒𝑎𝑡𝑒 𝑠𝑒𝑎𝑚𝑙𝑒𝑠𝑠 𝑖𝑛𝑡𝑒𝑟𝑎𝑐𝑡𝑖𝑜𝑛𝑠. 🎧 Podcast: Honest UX talks  𝘐𝘵 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘤𝘢𝘯𝘥𝘪𝘥 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘧𝘳𝘰𝘮 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘥 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳𝘴, 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘵𝘰 𝘯𝘢𝘷𝘪𝘨𝘢𝘵𝘦 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘢𝘯𝘥 𝘴𝘵𝘢𝘺 𝘶𝘱𝘥𝘢𝘵𝘦𝘥 𝘰𝘯 𝘣𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦𝘴. ⏱️ Work Habit: Pomodoro Technique 𝘏𝘦𝘭𝘱𝘴 𝘮𝘦 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘧𝘰𝘤𝘶𝘴. 🛠️ Tool: Notebook and pencil 𝘚𝘬𝘦𝘵𝘤𝘩𝘪𝘯𝘨 𝘢𝘯𝘥 𝘵𝘢𝘬𝘪𝘯𝘨 𝘯𝘰𝘵𝘦𝘴 𝘦𝘢𝘳𝘭𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘦𝘯𝘤𝘰𝘶𝘳𝘢𝘨𝘦 𝘦𝘹𝘱𝘭𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮-𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘵𝘩𝘦 𝘥𝘪𝘴𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘷𝘪𝘴𝘶𝘢𝘭 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯. 💬 Quote: “Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.” – Donald A. Norman, "The Design of Everyday Things"

  📄 Karolina Przybylska· 5 pages

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• 11molinkedInVideo

  After a decade of collaboration, hearing words like “𝐰𝐞 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐨𝐧𝐞 𝐬𝐢𝐧𝐠𝐥𝐞 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐟𝐚𝐦𝐢𝐥𝐲” and "𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐬𝐢𝐦𝐩𝐥𝐲 𝐚𝐧 𝐚𝐠𝐞𝐧𝐜𝐲 𝐬𝐞𝐫𝐯𝐢𝐜𝐢𝐧𝐠 𝐉𝐚𝐠𝐮𝐚𝐫 𝐋𝐚𝐧𝐝 𝐑𝐨𝐯𝐞𝐫, 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐨𝐮𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐜𝐥𝐢𝐞𝐧𝐭-𝐟𝐢𝐫𝐬𝐭" truly hits home. Mouad Jaafari, thank you for your kind words and for leading with a client-first vision at every step. Your trust, clarity, and drive for excellence have made this partnership not just smooth, but truly inspiring. We’re proud to support JLR not just with infrastructure, but with real care for user experience, security, and market-relevant content tailored to local needs. As for JLR in MENA... you're constantly growing and we are proud to be by your side to experience and support it. Today, we help manage local websites and infrastructure across 18 countries and in 8 languages — delivering consistent, high-quality digital experiences. Here’s to many more milestones together. #ClientFirst #MENA

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• 11mo↻ repostedimage

  “Traditional OEMs need to go through a fundamental mindset change.” This quote from Scott Thiele perfectly captures the sentiment echoed across the automotive industry right now. We’re at the Automotive Masterminds - The new Automotive Conference event in Berlin with Wojciech Mańczak, continuing to build and refine not only our current Reffine solutions but also our upcoming AI-powered product. Being surrounded by industry veterans, thought leaders, and innovators has been a fantastic opportunity to gather insights, get inspired, and exchange ideas. Big thanks to Augustin Friedel 🚲 🛴 🛵 🚘, David Sultzer, Felix Wunderlich, and everyone else for the insightful panels and thought-provoking hallway conversations! Who else is attending and wants to catch-up? #amm25

  
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• 11moimage

  Pricing looks simple... until you try doing it at scale, across multiple markets. Behind the scenes, OEMs are constantly juggling: ◾️ Local currency regulations ◾️ Varying tax and fee structures ◾️ Finance and leasing partnerships ◾️ UX localization for each market ◾️ Global consistency It’s about showing the right price, to the right person, in the right format, based on where they are and how they want to pay. In our latest blog post, Oliwia Szczerbetka, Project Manager, breaks down how automotive brands make it all work... from building flexible pricing logic in complex backend systems to syncing with external financing tools and ensuring compliance across regions. "Pricing and payments may look simple on the surface, but they’re one of the most sensitive and complex parts of the entire system," says Marcin Pietranik, Automation QA Engineer. 📖 Read the full article: https://lnkd.in/dpHnm8vN #Automotive #Localization

  
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• 11moimage

  Why do the smallest things, like forms, end up causing the biggest headaches? On the surface, they’re simple. But one missed validation, one poorly structured backend or one inaccessible field… and suddenly your form is costing more than it’s collecting. 💡 We built a solution that is treated as part of the overall experience, not just a last-minute add-on. Designed with automotive brands and OEMs in mind, 𝐑𝐞𝐟𝐟𝐢𝐧𝐞 𝐅𝐨𝐫𝐦𝐬 fits into complex website ecosystems: handling high-volume traffic, multilingual logic, and global compliance requirements. Everything is: 🔹 𝐦𝐨𝐝𝐮𝐥𝐚𝐫 🔹 𝐐𝐀-𝐭𝐞𝐬𝐭𝐞𝐝 🔹 𝐭𝐞𝐚𝐦-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝘞𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘙𝘦𝘧𝘧𝘪𝘯𝘦 𝘍𝘰𝘳𝘮𝘴 𝘴𝘵𝘢𝘯𝘥 𝘰𝘶𝘵 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘨𝘦𝘵 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘢𝘭𝘦𝘴 𝘥𝘢𝘵𝘢, 𝘭𝘪𝘬𝘦 𝘮𝘰𝘥𝘦𝘭 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘰𝘳 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘴𝘰𝘶𝘳𝘤𝘦, 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘢𝘴𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘶𝘴𝘦𝘳 𝘵𝘰 𝘥𝘰 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨 𝘦𝘹𝘵𝘳𝘢. 𝘐𝘵’𝘴 𝘪𝘯𝘵𝘶𝘪𝘵𝘪𝘷𝘦, 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘵𝘢𝘪𝘭𝘰𝘳𝘦𝘥 𝘧𝘰𝘳 𝘢𝘶𝘵𝘰𝘮𝘰𝘵𝘪𝘷𝘦 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸𝘴, says Bartosz Huk, our Product Support Specialist. Sometimes, improving a website isn’t about bold redesigns. It’s just… making sure the forms actually work. 🔗 https://lnkd.in/dGBmUd5y

  
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• 11modocument

  What does it take to deliver a premium digital experience, fully aligned with local regulations, for an OEM branch in Japan? 👉 The answer: You don’t simply localize. You customize smartly. At Reffine, we recently took on this challenge — or rather, a series of challenges — while supporting Jaguar Land Rover Japan. Key challenges included: ◾ Integrating with CarSensor, Japan's leading automotive marketplace. ◾ Navigating local pricing regulations and legal obligations. ◾ Handling complex postal code-to-geolocation mappings. ◾ Supporting the Japanese language across all user interfaces. ◾ Complying with local regulations for customer data access and privacy. 💡 Tough challenges? Yes. But with successful results. 🔗 Read the full case study: https://lnkd.in/dwnUyeWU The result? “By introducing tailored, local functionalities while maintaining global consistency, we’ve enhanced customer experience and improved business outcomes in Japan.” Hirotaka Gotanda, Digital Marketing Manager, Jaguar Land Rover Japan

  📄 Case Study Japan JLR and Reffine· 11 pages

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  AI: analyzePost: 400 {"type":"error","error":{"type":"invalid_request_error","message":"Your credit balance is too low to access the Anthropic API. Please go to Plans & Billing to upgrade or purchase credits."},"request_id":"req_011Ca95qSS4HzB8QywPCNR5T"}